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If you’re going to see The Avengers this weekend, please consider doing the ethical thing, by matching your ticket price with a donation to The Hero Initiative, a charity created to help the often-destitute creators of these (and many other) billion-dollar characters. Here’s more info on why and how.

The Avengers are ™ and © Marvel Comics, including all visual representations thereof, such as the iconic cover by Jack Kirby reproduced immediately above this note. How does that make you feel?